Getting pricing right is critical to making your subscription service as beneficial as any product. Just ensure you charge enough to cover the costs of the product and the logistics of sourcing, packing, and shipping. But, of course, suppose your subscription model is value- based, proposing customers a "subscribe and save" discount on regular buys. In that case, you'll want to estimate the price the way you would a value for loyal customers. Your purpose is to find a price point appealing to the customer but sustainably profitable for you.